MBA Marketing Online

MBA Marketing Online

The MBA in Marketing Online is not an MBA in general, but instead offers a program that focuses on the state of marketing itself. The online MBA in marketing provides the business knowledge needed for both the marketing and non-marketing fields. Unlike the MBA in general, an MBA in marketing programs typically help students understand the central business ideas while focusing on marketing concepts, such as brand management and marketing campaigns.

The median annual salary for advertising, promotions, and marketing managers is $132,620, more than three times the national average. Bachelor’s degrees may be required for these positions. A marketing MBA, however, imparts advanced marketing skills that set graduates apart from the competition. These jobs are expected to grow 8% by the year 2028 according to the Bureau of Labor Statistics, which indicates that career options are becoming more exciting.


Online MBA in Marketing

Online Master’s In MBA

An online MBA in marketing can lead to lucrative management positions in a wide range of industries. This article ranks the best online MBA program in marketing and describes the structure of the program in addition to career opportunities, scholarships, and accreditation.

20 Best MBA Marketing Online Programs in 2021 | AMP

1. Indiana University

Kelley School of Business at Indiana University is consistently ranked as one of the best business schools in the country as well as abroad.

Accreditation
Enrollment

48,514

Tuition
Tuition

$28,420

Duration
Points

16

The mission of this college is to produce knowledgeable graduates who are world citizens as well. It offers both recent graduates and current employees an online marketing master’s, covering market-relevant classes such as quantitative analysis, strategic management, performance-driven pricing, and many others. Kelley School of Business alumni have reported a high return-on-investment and career advancement.

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2. Liberty University

Liberty University is a Christian-based institution that values the individual goals, learning styles, and needs of all students.

Accreditation
Enrollment

80,494

Tuition
Tuition

$8,820

Duration
Points

16

Liberty distance-learners receive the same care as the residential student body. With LU’s online master’s in marketing program, graduate students are prepared to be indispensable in their careers; marketing MBA students consume curriculum concerning market research, contemporary issues in the field, advertising, consumer behavior, and promotions. Marketing at LU is rooted in an ethical and professional atmosphere at the workplace. Liberty University offers military members discounts on tuition in multiple capacities.

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3. Golden Gate University

GGU has developed a modern online classroom with the advent of distance-learning that is regularly assessed for its quality and competitive position in the field.

Accreditation
Enrollment

2,735

Tuition
Tuition

$16,830

Duration
Points

17

In 1901, Golden Gate University was founded in San Francisco and has a rich academic history. Online master’s degrees in marketing at Golden Gate University are available in general marketing or digital marketing; both concentrations require foundational business courses in tandem with specialized classes.

80% of the college’s faculty members are active in the industry, and schedules are flexible for students who are employed full-time.

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4. Grand Canyon University

Grand Canyon University is considered to be one of the most expensive universities in the world, serving 70,000 students worldwide.

Accreditation
Enrollment

69,444

Tuition
Tuition

$17,050

Duration
Points

18

While it is a Christian college, GCU welcomes applicants from all backgrounds and beliefs. Students in Grand Canyon University’s MBA marketing program will be prepared for a wide range of high-level leadership positions; this affordable master’s degree in marketing comes with hands-on lessons on micro and macroeconomics, market environment analysis, management strategies, and more. Grand Canyon offers multiple enrollment options throughout the year.

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5. Regis University

Based on Jesuit Catholic traditions, Regis University welcomes students of all backgrounds and interests.

Accreditation
Enrollment

8,725

Tuition
Tuition

$10,890

Duration
Points

18

RU is proud to have award-winning faculty on staff, and the low student-faculty ratio makes their expertise all the more accessible. All students studying at Regis University’s online MBA in marketing have the option to earn certificates in executive leadership, executive project management, or strategic human resource integration to enhance their graduate degree. Students who graduate with a marketing MBA typically land roles such as public relations manager, marketing specialist, market research analyst, or marketing manager.

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6. Florida Institute of Technology

Founded in 1958, Florida Institute of Technology is an innovative school with a broad range of educational programs.

Accreditation
Enrollment

6,631

Tuition
Tuition

$22,588

Duration
Points

19

Graduates of this school have gone on to successful careers in astronomy, psychology, marketing, Fortune 500 CEOs, and many other fields. An online MBA in marketing offered by Florida Tech focuses on organizational behavior, consumer behavior strategies, and other industry-specific specialties. Florida Tech’s MBA cohorts finish their master’s in marketing within two years.

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7. University of Saint Mary

University of Saint Mary is one of the smaller institutions on our list with a personalized approach to education.

Accreditation
Enrollment

1,427

Tuition
Tuition

$10,764

Duration
Points

20

USM has distance-learning programs that are flexible and streamlined, allowing people who are working to advance their education. The Saint Mary’s online MBA in marketing and advertising program is a popular option, and master’s candidates can complete the program in as little as one year. The degree consists of 36 credit-hours, which combine core business courses with marketing specializations. Due to the affordable tuition value, graduates of USM’s online MBA have an impressive return on investment.

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8. Rivier University

Rivier University of New Hampshire is highly affordable, flexible, and full of seasoned faculty.

Accreditation
Enrollment

2,599

Tuition
Tuition

$9,860

Duration
Points

20

One of the online MBA programs offered by this college is a marketing master’s program that emphasizes core business functions such as project management, risk management, organizational dynamics, and digital marketing analytics. Most online students complete their marketing MBA in 36 months after enrolling at RU. RU accepts applications on a rolling basis throughout the year. Furthermore, Rivier University has consistently been recognized for its military-friendly practices with armed forces abroad.

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9. Central Michigan University

A popular midwestern school, Central Michigan University has over 221,000 alumni worldwide.

Accreditation
Enrollment

26,825

Tuition
Tuition

$22,061

Duration
Points

21

One of CMU’s top business academic programs is the online marketing MBA; this master’s degree encourages students to dream on a global scale. The CMU Marketing MBA offers cutting-edge, industry-relevant topics including information systems in a global economy, listening to the voice of the customer, international marketing, and data analysis for managers. The graduates of Central Michigan’s online MBA program report feeling well-prepared and confident in their subsequent leadership roles.

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10. Washington State University

An online MBA program within Carson’s curriculum focuses on marketing; the program’s graduates hold leadership roles and the highest salaries in the marketing industry.

Accreditation
Enrollment

29,686

Tuition
Tuition

$25,673

Duration
Points

22

The academic programs at Washington State University have long been well-reviewed by publications including the Princeton Review, U.S. News & World Report, and GetEducated.com One of WSU’s branches is the Carson College of Business, home to a number of challenging degree opportunities. Marketing master’s courses offered by CCB include promotional management, international marketing, and new product marketing. Washington State provides opportunities for mentorship and peer-to-peer support for all students, on-campus or online.

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11. Dallas Baptist University

With the motto “Live. With Purpose.”, Dallas Baptist University is dedicated to helping students to achieve their full potential.

Accreditation
Enrollment

5,319

Tuition
Tuition

$13,410

Duration
Points

22

There is an online MBA program in marketing at DBU that looks at the field in a variety of ways; master’s degree candidates are exposed to valuable curriculum areas, such as distribution channels management, integrated communications, consumer behavior, and other industry sectors. The MBA in marketing at Dallas Baptist also offers the option to add additional concentrations such as finance or entrepreneurship. U.S. News and World Report ranks DBU as the 13th best school for veterans and military personnel.

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12. Columbia Southern University

Another of our most affordable choices is Columbia Southern University, a low-tuition, high-quality education that yields a positive return on investment.

Accreditation
Enrollment

20,823

Tuition
Tuition

$6,360

Duration
Points

22

The three-year distance-learning MBA program in marketing provides expertise in marketing concentrations such as content marketing, strategic marketing, business-to-business marketing, and research. Recent graduate program reviews indicate that 93% of students would recommend the online master’s in marketing to others. Columbia Southern University’s service to active military personnel has been hailed; MAE magazine has ranked CSU’s online programs among its top suggestions for 2015.

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13. Temple University

Temple University, the 38th largest university in the U.S., has a mission to prepare its graduates as confident future leaders.

Accreditation
Enrollment

38,007

Tuition
Tuition

$16,144

Duration
Points

23

Temple’s Fox School of Business is one of the biggest academic draws; accredited by the Association to Advance Collegiate Schools of Business, Fox offers a variety of programs for a career in business. The online MBA program at TU Fox combines marketing courses with courses in management; On-campus MBA candidates have access to all the same resources as online MBA candidates. Online MBA candidates can complete their marketing MBA between two and six years, depending on their learning preferences.

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14. Walden University

Walden University educates over 50,000 degree-seekers in 150 countries, with a 91% satisfaction rate amongst current students.

Accreditation
Enrollment

52,799

Tuition
Tuition

$29,700

Duration
Points

23

The curriculum for Walden’s accredited online MS in marketing is designed to both challenge and inspire its candidates; some of these courses include digital marketing, market research and consumer insights, relationship marketing, among others. Walden’s online master’s in marketing program includes Google certification, which provides training in Google Analytics and Google AdWords. Alumni of the marketing master’s program have gone on to become promotions managers, advertising professionals, marketing research analysts, and similar roles.

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15. Northeastern University

Northeastern University

Competitive and affordable, Northeastern University prepares their graduates for the job market.

Accreditation
Enrollment

19,940

Tuition
Tuition

$22,061

Duration
Points

24

NU offers a world-class online MBA in marketing, which can be completed in just two years, and is well designed for working professionals. Northeastern University’s online marketing MBA ranked #4 among all online graduate programs in the same field by Financial Times in 2016. Based on a recent alumni survey, 71% of online marketing MBAs reported an immediate salary increase as a result of earning their degree.

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16. Rutgers University

One of Rutgers’ top business schools, this school offers an online marketing MBA that prepares students for the fast-paced world of our technologically evolving age.

Accreditation
Enrollment

11,720

Tuition
Tuition

$18,346

Duration
Points

24

Rutgers University has consistently been ranked in top education publications like the Princeton Review, U.S. News and World Report, and Forbes. There is a mini-MBA for those seeking a future in digital marketing at RU’s business college; this online certificate includes curriculum in web analytics, security and privatization, social media, and digital marketing strategy. MBA candidates from Rutgers are frequently pursued by large corporations and global agencies.

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17. Marist College

An excellent reputation has been built by Marist College for the quality of its faculty and the individualized17. Marist College approach to educating its students.

Accreditation
Enrollment

6,474

Tuition
Tuition

$12,960

Duration
Points

24

Several budding business professionals have chosen Marist as their source for an advanced degree; Online master’s programs in marketing are perfect for both current and future marketers; the rigorous degree program was established in 2012, and has ever since attracted the attention of high-profile employers. In an online marketing master’s program, students explore topics like marketing communication, business analytics, and global consumer insights.

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18. Texas A&M University

There are several distance-education options available at Texas A&M, including the master of science in marketing online, which is designed to produce high-achievers with a long-term future in the industry.

Accreditation
Enrollment

12,928

Tuition
Tuition

$5,500

Duration
Points

24

During the course of two years, the online MS in marketing offers a top-quality curriculum in international marketing, strategic management, business-to-business marketing, and applied business research.

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19. The University of North Carolina

The University of North Carolina-Chapel Hill strives to help students acquire the skills that will advance their dream career.

Accreditation
Enrollment

29,084

Tuition
Tuition

$28,817

Duration
Points

25

Several opportunities are available with UNC’s Kenan-Flagler School of Business, including a competitive online MBA in marketing, with a world-class curriculum surrounding product management, market analysis, and other core concepts of this ever-evolving field. Additional UNC MBA candidates can participate in the “Global Immersions” program, which offers business conferences around the world. More than 76% of UNC graduates have been promoted or offered better jobs, earning an average salary increase of 29%.

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20. Arizona State University

Arizona State University has been named the “gold standard of honors institutions” by the New York Times and is a pioneer in innovation, research, and academic community-building.

Accreditation
Enrollment

51,984

Tuition
Tuition

$11,304

Duration
Points

26

There is an online MBA in marketing offered through ASU’s W.P. Carey Business school that is exceptionally flexible and flexible; students accepted into the MBA in marketing program will be guided through financial accounting, organization theory, managerial economics, and marketing. The MBA program at this college has more than 90,000 alumni, and graduates from each of its master’s programs have been able to leverage job opportunities through this network.

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Career & Outlook

There is no doubt that having an MBA degree in marketing can be of tremendous assistance when it comes to getting a job in the corporate world. According to a study by the Graduate Management Admissions Council (GMAC), there has been an increased interest in Master of Business Administration (MBA) programs among younger graduates, especially in the United States.

Marketing is one of the most popular areas for MBA graduates. The degree opens up a world of opportunities for marketing professionals in nearly any industry. A marketing MBA gives you a competitive advantage over other job candidates by offering courses in branding, analysis, social media marketing, and more.

A master’s degree may prepare learners for leadership roles in marketing, public relations, and brand management. The BLS predicts that positions for market research analysts will increase by 20% between 2018 and 2028. Let’s find out the average salary of an MBA in marketing graduates.

MBA in Marketing Curriculum

A marketing MBA can prepare you for the next level in your marketing career. This degree blends theory with practice, providing real world employment-focused curriculum. Learning with peers and seasoned professionals is a unique opportunity that allows you to become a true leader in today’s competitive job market. In any program, however, learners will encounter courses in basic marketing ideas, such as the following ones.

Cost of Online MBA Marketing Program

There are two types of tuitions, flat-rate and per-credit. For flat rate tuition, students pay a set amount for each term, including summer terms. In addition to the price set by the school, students in these programs may have additional fees charged by the college or university for taking online classes. Alternatively, per-credit tuition charges students for each credit taken. It can be worth bearing in mind that part-time learners may pay different per-credit rates than full-time students, and institutions may charge course overload fees for candidates who take credit loads over full-time requirements.

Candidates should ensure they can afford all program expenses, including tuition, fees, textbooks, and living expenses. Marketing MBA programs can take two or three years to complete, depending on factors such as credit requirements, course load, and term length. Some programs offer accelerated programs, reducing the time to graduation, while others feature a cohort format in which students follow a set schedule. Also, check out our guide on scholarship for business majors and cost of a masters degree here.

How to Choose a Program in Marketing

Picking a marketing MBA program from the dozens of options available can be confusing. Prospective students should consider several factors when researching potential programs, such as specialization and cost. Online and campus-based formats are two of the most important considerations for prospective students who want to combine traditional learning with modern flexibility. Before committing to an online MBA in marketing, degree-seekers should research all of these factors.

Scholarships in Marketing

Comparison of Marketing Degrees and Specializations

There are different types of marketing degrees available, such as an MBA, a master of science, and a master’s in global marketing. These degrees concentrate on different aspects of certain professions. During the master of science program, for example, the focus is on research for analytical careers, while in the global marketing program, the focus is on marketing on a global scale for supervising companies with international reaches.

Degree TypeDescriptionPotential Career Paths
MBA in MarketingA master’s degree in marketing prepares graduates to manage marketing teams. Learners take general business classes, including financial management, organizational strategy, and leadership. Courses help marketing professionals understand how their efforts fit with a company’s larger goals. Marketing courses round out these specialized degrees.Marketing management jobs, including vice president of marketing.
Master of Science in MarketingThese research-focused degrees help candidates understand the technical side of marketing. Learners take courses such as consumer behavior analysis, marketing analytics, pricing, and consulting. They often include internships, thesis papers, or capstone courses. These classes prepare graduates to conduct market research, interpret the results, and make marketing recommendations based on their findings.Analysis and consulting roles, such as an independent marketing consultant or market research analyst.
Master’s in Global MarketingThis master’s degree in marketing explores many of the same concepts as other marketing degrees but with an emphasis on international markets. Courses prepare students to account for cultural differences between the regions in which their companies sell products and services. These degrees may focus on management or research.Marketing roles at international companies, which can include top-executive jobs, consulting, or analysis.

FAQs About Online Marketing Programs