MBA in Marketing Online

The MBA in Marketing Online is not an MBA in general, but instead offers a program that focuses on the state of marketing itself. The online MBA in marketing provides the business knowledge needed for both the marketing and non-marketing fields. Unlike the MBA in general, an MBA in marketing programs typically help students understand the central business ideas while focusing on marketing concepts, such as brand management and marketing campaigns.

The median annual salary for advertising, promotions, and marketing managers is $132,620, more than three times the national average. Bachelor’s degrees may be required for these positions. A marketing MBA, however, imparts advanced marketing skills that set graduates apart from the competition. These jobs are expected to grow 8% by the year 2028 according to the Bureau of Labor Statistics, which indicates that career options are becoming more exciting.

Online MBA in Marketing

Online MBA in Marketing

An online MBA in marketing can lead to lucrative management positions in a wide range of industries. This article ranks the best online MBA program in marketing and describes the structure of the program in addition to career opportunities, scholarships, and accreditation.

20 Best MBA in Marketing Online Programs in 2023 | AMP

#1 Best MBA in Marketing Online Programs

Kelley School of Business at Indiana University is consistently ranked as one of the best business schools in the country as well as abroad.

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#2 Best MBA in Marketing Online Programs

Liberty University is a Christian-based institution that values the individual goals, learning styles, and needs of all students.

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#3 Best MBA in Marketing Online Programs

GGU has developed a modern online classroom with the advent of distance-learning that is regularly assessed for its quality and competitive position in the field.

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#4 Best MBA in Marketing Online Programs

Grand Canyon University is considered to be one of the most expensive universities in the world, serving 70,000 students worldwide.

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#5 Best MBA in Marketing Online Programs

Based on Jesuit Catholic traditions, Regis University welcomes students of all backgrounds and interests.

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#6 Best MBA in Marketing Online Programs

Founded in 1958, Florida Institute of Technology is an innovative school with a broad range of educational programs.

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#7 Best MBA in Marketing Online Programs

University of Saint Mary is one of the smaller institutions on our list with a personalized approach to education.

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#8 Best MBA in Marketing Online Programs

Rivier University of New Hampshire is highly affordable, flexible, and full of seasoned faculty.

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#9 Best MBA in Marketing Online Programs

A popular midwestern school, Central Michigan University has over 221,000 alumni worldwide.

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#10 Best MBA in Marketing Online Programs

An online MBA program within Carson’s curriculum focuses on marketing; the program’s graduates hold leadership roles and the highest salaries in the marketing industry.

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#11 Best MBA in Marketing Online Programs

With the motto “Live. With Purpose.”, Dallas Baptist University is dedicated to helping students to achieve their full potential.

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#12 Best MBA in Marketing Online Programs

Another of our most affordable choices is Columbia Southern University, a low-tuition, high-quality education that yields a positive return on investment.

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#13 Best MBA in Marketing Online Programs

Temple University, the 38th largest university in the U.S., has a mission to prepare its graduates as confident future leaders.

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#14 Best MBA in Marketing Online Programs

Walden University educates over 50,000 degree-seekers in 150 countries, with a 91% satisfaction rate amongst current students.

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#15 Best MBA in Marketing Online Programs

Competitive and affordable, Northeastern University prepares their graduates for the job market.

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#16 Best MBA in Marketing Online Programs

One of Rutgers’ top business schools, this school offers an online marketing MBA that prepares students for the fast-paced world of our technologically evolving age.

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#17 Best MBA in Marketing Online Programs

An excellent reputation has been built by Marist College for the quality of its faculty and the individualized17. Marist College approach to educating its students.

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#18 Best MBA in Marketing Online Programs

There are several distance-education options available at Texas A&M, including the master of science in marketing online, which is designed to produce high-achievers with a long-term future in the industry.

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#19 Best MBA in Marketing Online Programs

The University of North Carolina-Chapel Hill strives to help students acquire the skills that will advance their dream career.

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#20 Best MBA in Marketing Online Programs

Arizona State University has been named the “gold standard of honors institutions” by the New York Times and is a pioneer in innovation, research, and academic community-building.

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Career & Outlook

There is no doubt that having an MBA degree in marketing can be of tremendous assistance when it comes to getting a job in the corporate world. According to a study by the Graduate Management Admissions Council (GMAC), there has been an increased interest in Master of Business Administration (MBA) programs among younger graduates, especially in the United States.

Marketing is one of the most popular areas for MBA graduates. The degree opens up a world of opportunities for marketing professionals in nearly any industry. A marketing MBA gives you a competitive advantage over other job candidates by offering courses in branding, analysis, social media marketing, and more.

A master’s degree may prepare learners for leadership roles in marketing, public relations, and brand management. The BLS predicts that positions for market research analysts will increase by 20% between 2018 and 2028. Let’s find out the average salary of an MBA in marketing graduates.

Market Research Analyst

Market research analysts collect data about product demand, consumer behavior, and information on marketing trends. These analysts use sophisticated research tools to survey customers of all income levels and communicate their findings to management in writing or via visual presentation. A bachelor’s degree is typically required for this position, although some organizations may require a master’s. According to payscale, the average salary for a Market Research Analyst is $54,579.

Advertising, Promotions, and Marketing Manager

This type of manager advises companies how to promote their products or services. They work on campaigns, provide feedback to pricing, and oversee contracts related to promotions. Communication with artists, directors, and financial departments is one of the responsibilities of this position. Managers also need to assess the aesthetic and functional value of marketing materials. Although marketers typically need a bachelor’s degree, earning an MBA can help them gain advanced positions. The media salary of Advertising, Promotions, and Marketing Managers is $141,490 per year as per BLS.

Survey Researcher

A survey researcher analyzes his or her findings to provide insight into the consumer attitudes, opinions and behavior. To evaluate surveys, researchers may employ statistical software to sort and verify responses. Data analysis is used to compare different surveys from a single source or different surveys from different sources. The ability to acquire information from consumers through creative means is essential for a survey researcher. These positions usually require an MBA and other graduate degrees related to business. According to BLS, the median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $33,970, and the highest 10 percent earned more than $110,910.

Public Relations Specialist

Public relations specialists are communication professionals who design and manage publicity campaigns for brands and organizations. Their primary goal is to manage the flow of information between an organization and its publics via print, broadcast, or the Internet. They must be able to solve problems quickly, advise businesses on how to create a positive image, and design a comprehensive campaign strategy. A bachelor’s degree may be sufficient for these positions, but an MBA in marketing indicates more in-depth knowledge of public perceptions, which can enhance employment chances. According to BLS, The median annual wage for public relations specialists was $62,810 in May 2020.

MBA in Marketing Curriculum

A marketing MBA can prepare you for the next level in your marketing career. This degree blends theory with practice, providing real world employment-focused curriculum. Learning with peers and seasoned professionals is a unique opportunity that allows you to become a true leader in today’s competitive job market. In any program, however, learners will encounter courses in basic marketing ideas, such as the following ones.

Database Marketing

The course introduces students to technological and organizational methods for gathering and storing information on customers. A course emphasizes using this information to determine trends, behaviors, and target consumers for marketing strategies. The data can also be used to inform what products and services to offer, as well as the pricing. The course builds problem-solving and decision-making skills and often incorporates data marketing projects and case studies.

Brand Management

Brand management is an important course for people who want to learn to create and maintain a brand reflective of their company’s vision. It helps students understand the roles of departments such as marketing, public relations, advertising, and even human resources, as well as what a brand is and how it works. Students also learn strategic planning for their brand. Other assignments may include case studies and research papers.

International Marketing

This Specialization examines techniques for connecting with international audiences. You’ll be immersed in the unique characteristics of global markets and trends such as legal, economic, social, political, and cultural differences among consumers. You will learn how to build marketing plans that reflect the needs of diverse populations and that will resonate with global customers. Your coursework in this specialization will help you understand how globalization increases competition and gives you the tools to leverage technology so that you can engage more consumers. Assignments include case studies and group projects focusing on global companies.

Cost of Online MBA in Marketing Program

There are two types of tuitions, flat-rate and per-credit. For flat rate tuition, students pay a set amount for each term, including summer terms. In addition to the price set by the school, students in these programs may have additional fees charged by the college or university for taking online classes. Alternatively, per-credit tuition charges students for each credit taken. It can be worth bearing in mind that part-time learners may pay different per-credit rates than full-time students, and institutions may charge course overload fees for candidates who take credit loads over full-time requirements.

Candidates should ensure they can afford all program expenses, including tuition, fees, textbooks, and living expenses. Marketing MBA programs can take two or three years to complete, depending on factors such as credit requirements, course load, and term length. Some programs offer accelerated programs, reducing the time to graduation, while others feature a cohort format in which students follow a set schedule. Also, check out our guide on scholarship for business majors and cost of a masters degree here.

How to Choose a Program in Marketing

Picking a marketing MBA program from the dozens of options available can be confusing. Prospective students should consider several factors when researching potential programs, such as specialization and cost. Online and campus-based formats are two of the most important considerations for prospective students who want to combine traditional learning with modern flexibility. Before committing to an online MBA in marketing, degree-seekers should research all of these factors.

Get details on what support is available to students

Distance learners are frequently offered resources such as access to virtual library resources and online tutoring by schools. Institutions may also offer online mental health services through blogs, virtual counseling, or other resources. Many schools have career development centers that can provide online career advice based on job listings, resume reviews, and mock interviews. Besides virtual meetings with advisors, candidates may benefit from online internship placement assistance.

Estimate your expected program costs

MBA program costs may include loans, scholarships, assistantships, financial aid, and tuition discounts to help reduce the cost. Scholarships and financial aid are more likely to be available at public universities and colleges. Many students will take out loans to fund their education costs. Before applying for a private student loan, it’s important to consider the long-term costs of your degree and the school’s track record for job placement.

Ask for information on how lessons are delivered in the program

Online degrees in marketing are available from some departments while others combine online learning with on-campus attendance. Courses utilizing learning platforms such as Blackboard and Canvas can be delivered either synchronously or asynchronously. Internships and team projects are also factors to consider.

Students should consider all of these elements so that the program meets their technological and scheduling needs.

Compare student outcomes data

Every year, thousands of students apply for an MBA. These high achievers are looking to further develop their careers with a quality degree from a reputable school. Institutions hire third parties to collect outcome data on the graduates who have been through the program. Students can use this information to determine the nature of their current educational institution and to see if it aligns with their goals.

Make sure the program is accredited

Students should consider only schools with regional accreditation. Accrediting agencies examine schools and programs and offer accreditation to institutions that meet high academic standards. Marketing MBA programs may also be accredited by the Association to Advance Collegiate Schools of Business, the International Accreditation Council for Business Education, or the Accreditation Council for Business Schools and Programs.

Look for partnerships with local businesses and communities

Partners with local businesses and communities may offer students internships in practical settings. These partnerships can increase students’ professional networks and provide access to training and workshops. Partnerships in particular can be helpful if they involve an organization with a good marketing reputation. These experiences can enhance resumes and provide additional marketing knowledge, skills, and credentials.

Ensure the school’s admission requirements align with your expectations

Admission requirements for a marketing MBA may include GRE or GMAT scores, a minimum GPA, and a bachelor’s degree in a related field. Other admission criteria may include work experience, recommendation letters, personal statements, resumes, and essays on provided topics. Students should review school requirements to find out which programs they qualify for, or what steps are necessary to qualify for a program of choice.

Speak with current students and alumni

Nothing can replace the value of speaking with students and alumni. These conversations can provide information about program pros and cons, such as faculty helpfulness, library quality, advisor accessibility, and campus marketing events. Alumni may comment on how well the marketing MBA program prepared them for career success, citing specific examples of when it enabled them to make wise professional decisions.

Scholarships in Marketing

Lead Roster B2B Sales & Marketing Scholarship

The ideal candidate plans to pursue a career in marketing or sales. Candidates must create a video promoting themselves as the best scholarship recipient. The organization may give preference to applicants studying marketing, business, communication, or computer science. The scholarship is worth $1,000.

After College Business Student Scholarship

Graduate and undergraduate students in business-related programs with a 3.0 grade point average are eligible for this scholarship. Additionally, candidates must be members of AfterCollege.com and be U.S. residents. You need to include a personal statement and information on your education, work history, awards, and skill sets.

Majux Scholarship for Marketing Students

You must be a full-time higher education business or marketing student with a minimum GPA of 3.0 to apply. This scholarship is worth $1,000 and applicants must submit an essay detailing a marketing campaign related to e-commerce.

International Foodservice Editorial Council Communications Scholarship

Graduate students interested in careers in public relations in food service may apply. Some of the acceptable majors include marketing, nutrition, photojournalism, and hospitality management. Admission to the program is based on academic merit, financial issues, and writing skills. The application requires an essay. An average of $3333 has been awarded.

Scholarship for the Advancement of Women in Sports and Entertainment

Undergraduate female students and those studying journalism, public relations, media studies or marketing may be considered for this award. Additional criteria include full-time status, a minimum 2.75 GPA, and entertainment or sports-related career goals. Eight recipients receive $1,000.

Comparison of Marketing Degrees and Specializations

There are different types of marketing degrees available, such as an MBA, a master of science, and a master’s in global marketing. These degrees concentrate on different aspects of certain professions. During the master of science program, for example, the focus is on research for analytical careers, while in the global marketing program, the focus is on marketing on a global scale for supervising companies with international reaches.

FAQs About Online Marketing Programs

A degree in marketing can lead to careers in public relations, marketing, or brand management. Graduates may work in data analysis and research, as well as in marketing management or advertising.

On average, graduates with a marketing MBA make $91,000 per year. This expectation is nearly 40% higher than the Social Security Administration’s reported average U.S. income in 2018. But a marketing degree doesn’t guarantee a specific salary, as earnings depend on the location, industry, and experience of the individual.

Typically, the curriculum for an online MBA in marketing covers financial concepts, such as negotiation and pricing, and consumer behavior. Students explore branding strategies, organizational structures, and legal issues within global corporations. The programs may also emphasize research, marketing ethics, and supply chain management.

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