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MBA in Marketing Online
The MBA in Marketing Online is not an MBA in general, but instead offers a program that focuses on the state of marketing itself. The online MBA in marketing provides the business knowledge needed for both the marketing and non-marketing fields. Unlike the MBA in general, an MBA in marketing programs typically help students understand the central business ideas while focusing on marketing concepts, such as brand management and marketing campaigns.
The median annual salary for advertising, promotions, and marketing managers is $132,620, more than three times the national average. Bachelor’s degrees may be required for these positions. A marketing MBA, however, imparts advanced marketing skills that set graduates apart from the competition. These jobs are expected to grow 8% by the year 2028 according to the Bureau of Labor Statistics, which indicates that career options are becoming more exciting.
Online MBA in Marketing
An online MBA in marketing can lead to lucrative management positions in a wide range of industries. This article ranks the best online MBA program in marketing and describes the structure of the program in addition to career opportunities, scholarships, and accreditation.
20 Best MBA in Marketing Online Programs in 2022 | AMP
1. Indiana University
Kelley School of Business at Indiana University is consistently ranked as one of the best business schools in the country as well as abroad.
Enrollment
48,514
Tuition
$28,420
Points
16
The mission of this college is to produce knowledgeable graduates who are world citizens as well. It offers both recent graduates and current employees an online marketing master’s, covering market-relevant classes such as quantitative analysis, strategic management, performance-driven pricing, and many others. Kelley School of Business alumni have reported a high return-on-investment and career advancement.
2. Liberty University
Liberty University is a Christian-based institution that values the individual goals, learning styles, and needs of all students.
Enrollment
80,494
Tuition
$8,820
Points
16
Liberty distance-learners receive the same care as the residential student body. With LU’s online master’s in marketing program, graduate students are prepared to be indispensable in their careers; marketing MBA students consume curriculum concerning market research, contemporary issues in the field, advertising, consumer behavior, and promotions. Marketing at LU is rooted in an ethical and professional atmosphere at the workplace. Liberty University offers military members discounts on tuition in multiple capacities.
3. Golden Gate University
GGU has developed a modern online classroom with the advent of distance-learning that is regularly assessed for its quality and competitive position in the field.
Enrollment
2,735
Tuition
$16,830
Points
17
In 1901, Golden Gate University was founded in San Francisco and has a rich academic history. Online master’s degrees in marketing at Golden Gate University are available in general marketing or digital marketing; both concentrations require foundational business courses in tandem with specialized classes.
80% of the college’s faculty members are active in the industry, and schedules are flexible for students who are employed full-time.
4. Grand Canyon University
Grand Canyon University is considered to be one of the most expensive universities in the world, serving 70,000 students worldwide.
Enrollment
69,444
Tuition
$17,050
Points
18
While it is a Christian college, GCU welcomes applicants from all backgrounds and beliefs. Students in Grand Canyon University’s MBA marketing program will be prepared for a wide range of high-level leadership positions; this affordable master’s degree in marketing comes with hands-on lessons on micro and macroeconomics, market environment analysis, management strategies, and more. Grand Canyon offers multiple enrollment options throughout the year.
5. Regis University
Based on Jesuit Catholic traditions, Regis University welcomes students of all backgrounds and interests.
Enrollment
8,725
Tuition
$10,890
Points
18
RU is proud to have award-winning faculty on staff, and the low student-faculty ratio makes their expertise all the more accessible. All students studying at Regis University’s online MBA in marketing have the option to earn certificates in executive leadership, executive project management, or strategic human resource integration to enhance their graduate degree. Students who graduate with a marketing MBA typically land roles such as public relations manager, marketing specialist, market research analyst, or marketing manager.
6. Florida Institute of Technology
Founded in 1958, Florida Institute of Technology is an innovative school with a broad range of educational programs.
Enrollment
6,631
Tuition
$22,588
Points
19
Graduates of this school have gone on to successful careers in astronomy, psychology, marketing, Fortune 500 CEOs, and many other fields. An online MBA in marketing offered by Florida Tech focuses on organizational behavior, consumer behavior strategies, and other industry-specific specialties. Florida Tech’s MBA cohorts finish their master’s in marketing within two years.
7. University of Saint Mary
University of Saint Mary is one of the smaller institutions on our list with a personalized approach to education.
Enrollment
1,427
Tuition
$10,764
Points
20
USM has distance-learning programs that are flexible and streamlined, allowing people who are working to advance their education. The Saint Mary’s online MBA in marketing and advertising program is a popular option, and master’s candidates can complete the program in as little as one year. The degree consists of 36 credit-hours, which combine core business courses with marketing specializations. Due to the affordable tuition value, graduates of USM’s online MBA have an impressive return on investment.
8. Rivier University
Rivier University of New Hampshire is highly affordable, flexible, and full of seasoned faculty.
Enrollment
2,599
Tuition
$9,860
Points
20
One of the online MBA programs offered by this college is a marketing master’s program that emphasizes core business functions such as project management, risk management, organizational dynamics, and digital marketing analytics. Most online students complete their marketing MBA in 36 months after enrolling at RU. RU accepts applications on a rolling basis throughout the year. Furthermore, Rivier University has consistently been recognized for its military-friendly practices with armed forces abroad.
9. Central Michigan University
A popular midwestern school, Central Michigan University has over 221,000 alumni worldwide.
Enrollment
26,825
Tuition
$22,061
Points
21
One of CMU’s top business academic programs is the online marketing MBA; this master’s degree encourages students to dream on a global scale. The CMU Marketing MBA offers cutting-edge, industry-relevant topics including information systems in a global economy, listening to the voice of the customer, international marketing, and data analysis for managers. The graduates of Central Michigan’s online MBA program report feeling well-prepared and confident in their subsequent leadership roles.
10. Washington State University
An online MBA program within Carson’s curriculum focuses on marketing; the program’s graduates hold leadership roles and the highest salaries in the marketing industry.
Enrollment
29,686
Tuition
$25,673
Points
22
The academic programs at Washington State University have long been well-reviewed by publications including the Princeton Review, U.S. News & World Report, and GetEducated.com One of WSU’s branches is the Carson College of Business, home to a number of challenging degree opportunities. Marketing master’s courses offered by CCB include promotional management, international marketing, and new product marketing. Washington State provides opportunities for mentorship and peer-to-peer support for all students, on-campus or online.
11. Dallas Baptist University
With the motto “Live. With Purpose.”, Dallas Baptist University is dedicated to helping students to achieve their full potential.
Enrollment
5,319
Tuition
$13,410
Points
22
There is an online MBA program in marketing at DBU that looks at the field in a variety of ways; master’s degree candidates are exposed to valuable curriculum areas, such as distribution channels management, integrated communications, consumer behavior, and other industry sectors. The MBA in marketing at Dallas Baptist also offers the option to add additional concentrations such as finance or entrepreneurship. U.S. News and World Report ranks DBU as the 13th best school for veterans and military personnel.
12. Columbia Southern University
Another of our most affordable choices is Columbia Southern University, a low-tuition, high-quality education that yields a positive return on investment.
Enrollment
20,823
Tuition
$6,360
Points
22
The three-year distance-learning MBA program in marketing provides expertise in marketing concentrations such as content marketing, strategic marketing, business-to-business marketing, and research. Recent graduate program reviews indicate that 93% of students would recommend the online master’s in marketing to others. Columbia Southern University’s service to active military personnel has been hailed; MAE magazine has ranked CSU’s online programs among its top suggestions for 2015.
13. Temple University
Temple University, the 38th largest university in the U.S., has a mission to prepare its graduates as confident future leaders.
Enrollment
38,007
Tuition
$16,144
Points
23
Temple’s Fox School of Business is one of the biggest academic draws; accredited by the Association to Advance Collegiate Schools of Business, Fox offers a variety of programs for a career in business. The online MBA program at TU Fox combines marketing courses with courses in management; On-campus MBA candidates have access to all the same resources as online MBA candidates. Online MBA candidates can complete their marketing MBA between two and six years, depending on their learning preferences.
14. Walden University
Walden University educates over 50,000 degree-seekers in 150 countries, with a 91% satisfaction rate amongst current students.
Enrollment
52,799
Tuition
$29,700
Points
23
The curriculum for Walden’s accredited online MS in marketing is designed to both challenge and inspire its candidates; some of these courses include digital marketing, market research and consumer insights, relationship marketing, among others. Walden’s online master’s in marketing program includes Google certification, which provides training in Google Analytics and Google AdWords. Alumni of the marketing master’s program have gone on to become promotions managers, advertising professionals, marketing research analysts, and similar roles.
15. Northeastern University
Competitive and affordable, Northeastern University prepares their graduates for the job market.
Enrollment
19,940
Tuition
$22,061
Points
24
NU offers a world-class online MBA in marketing, which can be completed in just two years, and is well designed for working professionals. Northeastern University’s online marketing MBA ranked #4 among all online graduate programs in the same field by Financial Times in 2016. Based on a recent alumni survey, 71% of online marketing MBAs reported an immediate salary increase as a result of earning their degree.
16. Rutgers University
One of Rutgers’ top business schools, this school offers an online marketing MBA that prepares students for the fast-paced world of our technologically evolving age.
Enrollment
11,720
Tuition
$18,346
Points
24
Rutgers University has consistently been ranked in top education publications like the Princeton Review, U.S. News and World Report, and Forbes. There is a mini-MBA for those seeking a future in digital marketing at RU’s business college; this online certificate includes curriculum in web analytics, security and privatization, social media, and digital marketing strategy. MBA candidates from Rutgers are frequently pursued by large corporations and global agencies.
17. Marist College
An excellent reputation has been built by Marist College for the quality of its faculty and the individualized17. Marist College approach to educating its students.
Enrollment
6,474
Tuition
$12,960
Points
24
Several budding business professionals have chosen Marist as their source for an advanced degree; Online master’s programs in marketing are perfect for both current and future marketers; the rigorous degree program was established in 2012, and has ever since attracted the attention of high-profile employers. In an online marketing master’s program, students explore topics like marketing communication, business analytics, and global consumer insights.
18. Texas A&M University
There are several distance-education options available at Texas A&M, including the master of science in marketing online, which is designed to produce high-achievers with a long-term future in the industry.
Enrollment
12,928
Tuition
$5,500
Points
24
During the course of two years, the online MS in marketing offers a top-quality curriculum in international marketing, strategic management, business-to-business marketing, and applied business research.
19. The University of North Carolina
The University of North Carolina-Chapel Hill strives to help students acquire the skills that will advance their dream career.
Enrollment
29,084
Tuition
$28,817
Points
25
Several opportunities are available with UNC’s Kenan-Flagler School of Business, including a competitive online MBA in marketing, with a world-class curriculum surrounding product management, market analysis, and other core concepts of this ever-evolving field. Additional UNC MBA candidates can participate in the “Global Immersions” program, which offers business conferences around the world. More than 76% of UNC graduates have been promoted or offered better jobs, earning an average salary increase of 29%.
20. Arizona State University
Arizona State University has been named the “gold standard of honors institutions” by the New York Times and is a pioneer in innovation, research, and academic community-building.
Enrollment
51,984
Tuition
$11,304
Points
26
There is an online MBA in marketing offered through ASU’s W.P. Carey Business school that is exceptionally flexible and flexible; students accepted into the MBA in marketing program will be guided through financial accounting, organization theory, managerial economics, and marketing. The MBA program at this college has more than 90,000 alumni, and graduates from each of its master’s programs have been able to leverage job opportunities through this network.
Similar Programs
Career & Outlook
There is no doubt that having an MBA degree in marketing can be of tremendous assistance when it comes to getting a job in the corporate world. According to a study by the Graduate Management Admissions Council (GMAC), there has been an increased interest in Master of Business Administration (MBA) programs among younger graduates, especially in the United States.
Marketing is one of the most popular areas for MBA graduates. The degree opens up a world of opportunities for marketing professionals in nearly any industry. A marketing MBA gives you a competitive advantage over other job candidates by offering courses in branding, analysis, social media marketing, and more.
A master’s degree may prepare learners for leadership roles in marketing, public relations, and brand management. The BLS predicts that positions for market research analysts will increase by 20% between 2018 and 2028. Let’s find out the average salary of an MBA in marketing graduates.
1. Market Research Analyst
Market research analysts collect data about product demand, consumer behavior, and information on marketing trends. These analysts use sophisticated research tools to survey customers of all income levels and communicate their findings to management in writing or via visual presentation. A bachelor’s degree is typically required for this position, although some organizations may require a master’s. According to payscale, the average salary for a Market Research Analyst is $54,579.
2. Advertising, Promotions, and Marketing Manager
This type of manager advises companies how to promote their products or services. They work on campaigns, provide feedback to pricing, and oversee contracts related to promotions. Communication with artists, directors, and financial departments is one of the responsibilities of this position. Managers also need to assess the aesthetic and functional value of marketing materials. Although marketers typically need a bachelor’s degree, earning an MBA can help them gain advanced positions. The media salary of Advertising, Promotions, and Marketing Managers is $141,490 per year as per BLS.
3. Survey Researcher
A survey researcher analyzes his or her findings to provide insight into the consumer attitudes, opinions and behavior. To evaluate surveys, researchers may employ statistical software to sort and verify responses. Data analysis is used to compare different surveys from a single source or different surveys from different sources. The ability to acquire information from consumers through creative means is essential for a survey researcher. These positions usually require an MBA and other graduate degrees related to business. According to BLS, the median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $33,970, and the highest 10 percent earned more than $110,910.
4. Public Relations Specialist
Public relations specialists are communication professionals who design and manage publicity campaigns for brands and organizations. Their primary goal is to manage the flow of information between an organization and its publics via print, broadcast, or the Internet. They must be able to solve problems quickly, advise businesses on how to create a positive image, and design a comprehensive campaign strategy. A bachelor’s degree may be sufficient for these positions, but an MBA in marketing indicates more in-depth knowledge of public perceptions, which can enhance employment chances. According to BLS, The median annual wage for public relations specialists was $62,810 in May 2020.
MBA in Marketing Curriculum
A marketing MBA can prepare you for the next level in your marketing career. This degree blends theory with practice, providing real world employment-focused curriculum. Learning with peers and seasoned professionals is a unique opportunity that allows you to become a true leader in today’s competitive job market. In any program, however, learners will encounter courses in basic marketing ideas, such as the following ones.
1. Database Marketing
The course introduces students to technological and organizational methods for gathering and storing information on customers. A course emphasizes using this information to determine trends, behaviors, and target consumers for marketing strategies. The data can also be used to inform what products and services to offer, as well as the pricing. The course builds problem-solving and decision-making skills and often incorporates data marketing projects and case studies.
2. Brand Management
Brand management is an important course for people who want to learn to create and maintain a brand reflective of their company’s vision. It helps students understand the roles of departments such as marketing, public relations, advertising, and even human resources, as well as what a brand is and how it works. Students also learn strategic planning for their brand. Other assignments may include case studies and research papers.
3. International Marketing
This Specialization examines techniques for connecting with international audiences. You’ll be immersed in the unique characteristics of global markets and trends such as legal, economic, social, political, and cultural differences among consumers. You will learn how to build marketing plans that reflect the needs of diverse populations and that will resonate with global customers. Your coursework in this specialization will help you understand how globalization increases competition and gives you the tools to leverage technology so that you can engage more consumers. Assignments include case studies and group projects focusing on global companies.
Cost of Online MBA in Marketing Program
There are two types of tuitions, flat-rate and per-credit. For flat rate tuition, students pay a set amount for each term, including summer terms. In addition to the price set by the school, students in these programs may have additional fees charged by the college or university for taking online classes. Alternatively, per-credit tuition charges students for each credit taken. It can be worth bearing in mind that part-time learners may pay different per-credit rates than full-time students, and institutions may charge course overload fees for candidates who take credit loads over full-time requirements.
Candidates should ensure they can afford all program expenses, including tuition, fees, textbooks, and living expenses. Marketing MBA programs can take two or three years to complete, depending on factors such as credit requirements, course load, and term length. Some programs offer accelerated programs, reducing the time to graduation, while others feature a cohort format in which students follow a set schedule. Also, check out our guide on scholarship for business majors and cost of a masters degree here.
How to Choose a Program in Marketing
Picking a marketing MBA program from the dozens of options available can be confusing. Prospective students should consider several factors when researching potential programs, such as specialization and cost. Online and campus-based formats are two of the most important considerations for prospective students who want to combine traditional learning with modern flexibility. Before committing to an online MBA in marketing, degree-seekers should research all of these factors.
Get details on what support is available to students
Distance learners are frequently offered resources such as access to virtual library resources and online tutoring by schools. Institutions may also offer online mental health services through blogs, virtual counseling, or other resources. Many schools have career development centers that can provide online career advice based on job listings, resume reviews, and mock interviews. Besides virtual meetings with advisors, candidates may benefit from online internship placement assistance.
Estimate your expected program costs
MBA program costs may include loans, scholarships, assistantships, financial aid, and tuition discounts to help reduce the cost. Scholarships and financial aid are more likely to be available at public universities and colleges. Many students will take out loans to fund their education costs. Before applying for a private student loan, it’s important to consider the long-term costs of your degree and the school’s track record for job placement.
Ask for information on how lessons are delivered in the program
Online degrees in marketing are available from some departments while others combine online learning with on-campus attendance. Courses utilizing learning platforms such as Blackboard and Canvas can be delivered either synchronously or asynchronously. Internships and team projects are also factors to consider.
Students should consider all of these elements so that the program meets their technological and scheduling needs.
Compare student outcomes data
Every year, thousands of students apply for an MBA. These high achievers are looking to further develop their careers with a quality degree from a reputable school. Institutions hire third parties to collect outcome data on the graduates who have been through the program. Students can use this information to determine the nature of their current educational institution and to see if it aligns with their goals.
Make sure the program is accredited
Students should consider only schools with regional accreditation. Accrediting agencies examine schools and programs and offer accreditation to institutions that meet high academic standards. Marketing MBA programs may also be accredited by the Association to Advance Collegiate Schools of Business, the International Accreditation Council for Business Education, or the Accreditation Council for Business Schools and Programs.
Look for partnerships with local businesses and communities
Partners with local businesses and communities may offer students internships in practical settings. These partnerships can increase students’ professional networks and provide access to training and workshops. Partnerships in particular can be helpful if they involve an organization with a good marketing reputation. These experiences can enhance resumes and provide additional marketing knowledge, skills, and credentials.
Ensure the school’s admission requirements align with your expectations
Admission requirements for a marketing MBA may include GRE or GMAT scores, a minimum GPA, and a bachelor’s degree in a related field. Other admission criteria may include work experience, recommendation letters, personal statements, resumes, and essays on provided topics. Students should review school requirements to find out which programs they qualify for, or what steps are necessary to qualify for a program of choice.
Speak with current students and alumni
Nothing can replace the value of speaking with students and alumni. These conversations can provide information about program pros and cons, such as faculty helpfulness, library quality, advisor accessibility, and campus marketing events. Alumni may comment on how well the marketing MBA program prepared them for career success, citing specific examples of when it enabled them to make wise professional decisions.
Scholarships in Marketing
Lead Roster B2B Sales & Marketing Scholarship
The ideal candidate plans to pursue a career in marketing or sales. Candidates must create a video promoting themselves as the best scholarship recipient. The organization may give preference to applicants studying marketing, business, communication, or computer science. The scholarship is worth $1,000.
After College Business Student Scholarship
Graduate and undergraduate students in business-related programs with a 3.0 grade point average are eligible for this scholarship. Additionally, candidates must be members of AfterCollege.com and be U.S. residents. You need to include a personal statement and information on your education, work history, awards, and skill sets.
Majux Scholarship for Marketing Students
You must be a full-time higher education business or marketing student with a minimum GPA of 3.0 to apply. This scholarship is worth $1,000 and applicants must submit an essay detailing a marketing campaign related to e-commerce.
International Foodservice Editorial Council Communications Scholarship
Graduate students interested in careers in public relations in food service may apply. Some of the acceptable majors include marketing, nutrition, photojournalism, and hospitality management. Admission to the program is based on academic merit, financial issues, and writing skills. The application requires an essay. An average of $3333 has been awarded.
Scholarship for the Advancement of Women in Sports and Entertainment
Undergraduate female students and those studying journalism, public relations, media studies or marketing may be considered for this award. Additional criteria include full-time status, a minimum 2.75 GPA, and entertainment or sports-related career goals. Eight recipients receive $1,000.
Comparison of Marketing Degrees and Specializations
There are different types of marketing degrees available, such as an MBA, a master of science, and a master’s in global marketing. These degrees concentrate on different aspects of certain professions. During the master of science program, for example, the focus is on research for analytical careers, while in the global marketing program, the focus is on marketing on a global scale for supervising companies with international reaches.
| Degree Type | Description | Potential Career Paths |
|---|---|---|
| MBA in Marketing | A master’s degree in marketing prepares graduates to manage marketing teams. Learners take general business classes, including financial management, organizational strategy, and leadership. Courses help marketing professionals understand how their efforts fit with a company’s larger goals. Marketing courses round out these specialized degrees. | Marketing management jobs, including vice president of marketing. |
| Master of Science in Marketing | These research-focused degrees help candidates understand the technical side of marketing. Learners take courses such as consumer behavior analysis, marketing analytics, pricing, and consulting. They often include internships, thesis papers, or capstone courses. These classes prepare graduates to conduct market research, interpret the results, and make marketing recommendations based on their findings. | Analysis and consulting roles, such as an independent marketing consultant or market research analyst. |
| Master’s in Global Marketing | This master’s degree in marketing explores many of the same concepts as other marketing degrees but with an emphasis on international markets. Courses prepare students to account for cultural differences between the regions in which their companies sell products and services. These degrees may focus on management or research. | Marketing roles at international companies, which can include top-executive jobs, consulting, or analysis. |
FAQs About Online Marketing Programs
What can you do with a degree in marketing?
A degree in marketing can lead to careers in public relations, marketing, or brand management. Graduates may work in data analysis and research, as well as in marketing management or advertising.
What is the salary of a person with an MBA marketing?
On average, graduates with a marketing MBA make $91,000 per year. This expectation is nearly 40% higher than the Social Security Administration’s reported average U.S. income in 2018. But a marketing degree doesn’t guarantee a specific salary, as earnings depend on the location, industry, and experience of the individual.
What are the subjects in an MBA marketing degree?
Typically, the curriculum for an online MBA in marketing covers financial concepts, such as negotiation and pricing, and consumer behavior. Students explore branding strategies, organizational structures, and legal issues within global corporations. The programs may also emphasize research, marketing ethics, and supply chain management.