Importance of Digital Marketing: Top 10 Reasons You Need It

The success of a business now depends on the quality and strength of its marketing. Digital marketing has become the proof of a business’s values and principles to its customers.

From Facebook and Google Ads to SEO, email marketing, and other forms of digital marketing; the internet is a critical part of what they do.

You need digital marketing to succeed in business today. It’s that important.

Today’s digital marketer must do more than simply be online to win; they must be effective at it.

Do you have integrated digital marketing strategies in place for your company? As a result, time is working against you.

As the Internet becomes more integrated into our daily lives, the significance of digital marketing becomes clear.

Let’s look at why your company requires digital marketing to grow and thrive.

10 Facts About the Importance of Digital Marketing

  • Reaches People Where They Spend Their Time & Money
  • Levels the Playing Field for Small Business
  • More Targeted
  • Can Be Hyper-Personalized
  • More Advanced Analytics
  • Easy to Scale & Adapt
  • Best ROI
  • Aligns with How People Today Shop
  • How People Prefer that Businesses Reach Them
  • Integrates Marketing with Mobile Technology
  • Digital Marketing Equals the Competition
  • You’re wasting money and time through duplication
  • Quality Leads Through SEO and Local SEO
  • Digital Marketing Establishes the Reputation of the Brand
  • You’re not optimizing
  • Digital Marketing is Measurable
  • Buyer’s Journey Starts on the Internet

The Importance of Digital Marketing for Your Business

More and more businesses are jumping on the digital marketing bandwagon each year. This is great news because those that don’t will soon fall behind. But it also means that a lot of different strategies get advertised as the solutions to your problems. These can range from content marketing to geo-targeted advertisements.

There’s a good chance you want more online visibility and traffic. Maybe you want more leads for your business. But, if you’re like most marketers, what you really want is results: ROI that increases customer loyalty and drives new sales.

It’s clear. To compete in the modern economy, businesses need digital marketing. Consumers shop online because that’s where they are.

It’s where they want to be reached. The modern buying process begins online.

You understand the importance of digital marketing. But this complicates implementing strategies that will give you the ROI you seek.

Transform your marketing strategy and accelerate your results today with Smart Insights

So, the good news is that there are compelling reasons for developing a digital strategy and modernizing your marketing that you can use to persuade your colleagues and clients.

Membership to this leading digital marketing community is a no-brainer. If you’re a marketer, small business owner or agency looking to make the most of your marketing strategy then check out our range of memberships designed for any size organisation. 

Implement the RACE Framework into your marketing strategy today and watch your results skyrocket. Our tried-and-true marketing structure has been shown to increase growth for businesses that invest in digital marketing to achieve their objectives. If you have any questions about membership or simply want to learn more about what’s available, why not schedule a consultation?


Today, every business needs digital tools to market  and sell their products and services.

Due to the large number of consumers online, digital marketing is essential to bridging the gap between the firm and consumers.

The best time to communicate with your potential customers is when they  are most likely to be looking for products like yours.