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Importance of Digital Marketing: Top 10 Reasons You Need It
The success of a business now depends on the quality and strength of its marketing. Digital marketing has become the proof of a business’s values and principles to its customers.
From Facebook and Google Ads to SEO, email marketing, and other forms of digital marketing; the internet is a critical part of what they do.
You need digital marketing to succeed in business today. It’s that important.
Today’s digital marketer must do more than simply be online to win; they must be effective at it.
Do you have integrated digital marketing strategies in place for your company? As a result, time is working against you.
As the Internet becomes more integrated into our daily lives, the significance of digital marketing becomes clear.
Let’s look at why your company requires digital marketing to grow and thrive.
10 Facts About the Importance of Digital Marketing
- Reaches People Where They Spend Their Time & Money
- Levels the Playing Field for Small Business
- More Targeted
- Can Be Hyper-Personalized
- More Advanced Analytics
- Easy to Scale & Adapt
- Best ROI
- Aligns with How People Today Shop
- How People Prefer that Businesses Reach Them
- Integrates Marketing with Mobile Technology
- Digital Marketing Equals the Competition
- You’re wasting money and time through duplication
- Quality Leads Through SEO and Local SEO
- Digital Marketing Establishes the Reputation of the Brand
- You’re not optimizing
- Digital Marketing is Measurable
- Buyer’s Journey Starts on the Internet
Reaches People Where They Spend Their Time & Money
The average Internet user in 2019 has at least seven social media accounts. This is an increase from three just five years ago.
Almost all US adults under the age of 65 use social media at least once a month. It is used daily by the vast majority.
As a method of customer service, social media is highly preferred.
Businesses ignore 89% of customer messages. In a survey, 75% of marketers said leads were missed because they relied on one lead channel (e.g. search engines), and 47% claimed that the main reason for lost leads was lack of control over the communication process. As many as 54% of salespeople don’t want to work with small business customers, and outbound tactics such as call centers just aren’t effective in reaching B2B target customers.
Social media has become one of the most widely used media channels in the world and is predicted to grow by 15% this year, reaching over 7.8 billion people. This presents a tremendous opportunity for brands to engage with their customers and influencers where they spend their time & money.
Social media has become an integral part of our daily lives. We spend hours every day connecting with others through Facebook, Instagram, Youtube, etc. Social Media is integrated into everything we do from school, to work, to entertainment, and hanging out with friends. We like to share a recap of our days and post pictures of the people we care about. Part of this integration comes from the advertisements that we are bombarded with while we are in these social networks. They appear as videos on our feeds or at the top of pages. If these ads are so annoying on social media platforms, why does anyone pay to advertise there?
Social media may not be where buyers make their purchases. Or so it seems. Yet, we see companies and brands grow immensely through social media. How is this possible? The answer is in the data…
However, only 45% of marketers believe their social media efforts are paying off. On social media, there are undeniably winners and losers.
Very true. Just creating a profile and sharing some content once in a while isn’t enough. You need a social media marketing strategy that is well-thought-out and specific to your brand.
Social media marketing success is based on driving paid, owned and earned media. You need at least some form of each to maximize your digital marketing ROI. Social media marketing success requires more than just an online profile. If you’re truly serious about unleashing the full power of social media, then you must become a master of Facebook, Twitter, LinkedIn and YouTube.
In the social media landscape, you’ve got to be a winner before the win. If not, you’re not just losing…you’re LOSING BIG.
Throughout this article, we’ll look at a variety of online marketing strategies.
This will demonstrate the significance of digital marketing to your company.
Levels the Playing Field for Small Business
But the internet is a big place. There are many places to shop and you don’t have to go with the brand name or the big guys. Anyone can compete and anyone can win.
What if I told you that there was a way to level the playing field? What if there was something you could do to compete with the big guys and not just survive, but thrive in all the ways you always wanted to before they rolled into town?
So, how can a small business compete with these huge companies? Luckily for you, new research has been released from the University of Florida that may prove to be the answer.
You’ve witnessed it before. When a large corporation like Walmart comes to town, it obliterates hundreds of local specialty shops.
Starbucks arrives, and mom-and-pop coffee and bagel shops close their doors.
With Amazon, we’ve seen the online equivalent of this.
It’s difficult to compete with their brand recognition or the millions they invest in marketing and reputation management.
The playing field is leveled for small businesses. And because of this leveling, the difference between a business with an Internet presence and one that doesn’t has become much smaller.
That is where digital marketing shines as a beacon of hope for small businesses.
The same is true for brick-and-mortar stores, e-commerce, and personal brands.
Smaller businesses can now compete for first place thanks to digital marketing.
Marketing is not easy. It’s something that takes a lot of time and effort to do correctly, especially for small businesses. We all know the guys with the bloated budgets who make their names known in a neighborhood because they advertise so much.
While brilliant on a mass scale, these tactics simply aren’t effective for smaller batch-produced items. What if you created an amazing product or service, but couldn’t get anyone to spend time buying it? Digital marketing levels the playing field by allowing you to compete with your competition while exposing you to a wider audience on a much smaller advertising budget.
Continue to investigate the advantages of digital marketing. It becomes clearer and clearer how it levels the playing field.
More Targeted
When you run a magazine ad, for example, you undoubtedly target your audience. You are aware of whether or not your target audience reads that publication.
You have some say over the placement and size. Within the confines of the publisher’s guidelines, you have complete control over the message.
That advertisement could reach a million or more people.
But what percentage of this million do you intend to target? A particular fashion magazine’s demographic could be 59 percent female ages 35-55.
They could have a college education. They’re also interested in the fashion shown in the magazine. However, this is a sizable demographic.
Our ability to dissect huge demographics has been one of the gifts of digital marketing. You can take a group as big as “everybody” and cut it up into very targeted groups to get super-focused on a specific kind of person — someone who is most likely to purchase what you sell .
Your ads will speak directly to the person who’s most likely to respond because your ads are based on the same demographics that your buyer personas are.
Marketers use demographics to define groups of people who share certain characteristics or traits.
The targeting you’ll find here targets the most likely person to buy your product or service. It’s all based on real data, not guesswork.
You do it without annoying traditional advertising techniques. Over a month, you aren’t showing the same ad thousands of times. Or interrupting someone’s program over and over.
The best part about this method is that it lets you communicate with your primary audience. It is able to influence decisions because of this connection. You do it without annoying traditional advertising techniques.
So, what types of targeting are available with digital marketing? You’ll most likely be surprised.
As an example, consider search advertising. This includes Google AdWords. In this type of digital marketing, you target people who are conducting Google searches.
Search results now account for roughly 64% of all website traffic on the Internet.
For businesses that have placed a strong emphasis on SEO (search engine optimization), search results can account for up to 80% of traffic.
Search advertising, also known as PPC (pay per click), allows you to appear near the top of search results.
Even if that isn’t where your website would naturally appear.
You can use search advertising to target people who have a very specific:
- Challenge
- Goal
- Profession
- Education level
- Buying behavior
- And more
Bid on search queries that represent these specific targets to accomplish this. Create ads and landing pages to convert that traffic.
Social media advertising similarly allows you to narrow your target audience, but this time it’s based on the audience users have shown to be interested in content related to your specific brand. Although social media isn’t as effective for reaching out and engaging an audience who hasn’t already interacted with you, it is a great way to tap into someone’s existing interaction.
Tell Facebook, for example, that your ad should only be shown to people who have demonstrated a very specific recent behavior, interest, location, or other identifiers.
You don’t spend thousands of dollars on a single advertisement. You can also run ads indefinitely. As a result, you can easily modify that ad to reach out to different demographics.
With any other form of marketing, you do not have this level of control over who sees your ad.
Can Be Hyper-Personalized
We’ve only scratched the surface of the significance of digital marketing in terms of targeting.
Let’s face it, the digital revolution makes all businesses hyper-competitive. Marketing is divided into two main areas- online marketing and offline marketing. One of the most important aspects of both these approaches is email marketing.
Email marketing helps you reach out to an existing audience and build relationships with them.
You can target almost down to the individual level with email marketing, another important component of digital marketing.
We call this “segmentation”.
In some cases, you can even reach the individual level. Marketers refer to this as “personalization.”
72 percent of consumers prefer that businesses communicate via email.
This gives people a sense of control, making them more likely to sign up for your emails and buy from you.
They can simply unsubscribe if they don’t like what you send them.
However, if you send them highly relevant content, they will remain on your list and continue to buy from you again and again.
This advanced approach to email marketing automation is called hyper-personalization. It can be done using existing business data, and it allows you to create email messages that feel like they’re coming from a real person.
In one of our recent campaigns, we were able to generate a 74% open rate and an 18% click-through rate. Even better, our customer’s average order value was 6X higher than it had been before.
There are simple programs that will allow you to automatically add a person’s name or certain information to an email.
That’s email segmentation, automation, and personalization.
Segmentation is the single biggest thing you can do to improve your email list. Segmentation lets you collect data about each email subscriber. You use this data to subdivide your list based upon certain traits or behaviors identified through analytics. After the segments are divided, send each segment content relevant to that segment. If it isn’t relevant, you don’t send it to them.
Segmentation is where email marketing tactics and strategy really come into play. You can take your list of potential clients and further divide them into groups that receive different information through what we call “buckets.”
There are a few ways that content automation can be implemented. You build the automation based on time or on events within the lead’s conversion path.
Contrary to popular belief, automation and marketing are friends not foes. When you automate, you can make your campaigns better.
Imagine if you could take your data, combine it with the right technology, and craft the right message at the right time for each individual person.
The ultimate goal of marketing automation is not to send a generic message to a group of people. You want to be able to hyper-personalize your campaign so that you’re sending a specific message tailored for a particular person.
This is why you get the results you do with email. The person sending you that message is trusted. They were seen as a valuable source. They are being listened to and given their own voice instead of just some company message. They are in the position they are in because they are able to be personal.
You are letting your customer know that you understand them as a person and as an individual.
Because you know their purchasing history, you can recommend the best products to them.
You are aware that they have recently visited your website and abandoned their shopping cart.
You address them by name. They believe you value their uniqueness.
All 3 of these things are different, but when they work together, they produce results.
The Power of Segmentation, Automation & Personalization
According to MailChimp’s extensive data, segmented emails are 14 percent more likely to be opened.
They are 101 percent more likely to click on an email’s call to action. Bounce rates are reduced by 5% with segmentation.
In the world of email marketing, that’s a lot. It reduces the rate of unsubscription by about 10%.
But what about sales and profits? Segmentation appears to be a lot of work. Is there a return on investment to justify it?
According to Aberdeen Research Firm, segmentation increases conversion rates by 10%. However, conversion rates are not the only thing that has increased.
People who receive segmented emails spend more money. Marketers’ revenues increased by 760 percent as a result of segmentation.
Businesses that use automation to send these emails at the optimal time see a 50% increase in conversion rates.
Automated emails are 70% more likely to be opened and have a 50% higher click-through rate.
Email marketing is one of the most important strategies for digital marketing today. 74% of companies use email marketing in their overall marketing efforts. This is because research has shown that email marketing increases open, click-through, and conversion rates when compared to other methods.
Email marketing is 29% more cost-effective than Facebook advertising. Think about that for a second, as well – email can drive outcomes which are 400% ROI on Facebook ads.
A study found that businesses who use automation are 133% more likely to send out highly relevant content. After testing different formats, a single automation text message was able to generate 1,053% ROI at a cost of $0.26 per opt-in.
So how can segmentation and automation be successfully implemented by small businesses if it requires high-priced software? The answer is planning and executing a careful network marketing campaign.
Finding a tool you can rely on to do the work and manage all your campaigns at an affordable price is key to taking your segmentation strategy to the next level.
These programs are essential for running effective segmentation. But they’re often cost-prohibitive for a small business.
Nevertheless, segmentation and automation aren’t something that just any small business can handle. As appealing as it may be to do the whole process yourself, you’re not likely to have the time or expertise in these areas.
This is yet another advantage of working with a digital marketing firm.
It can bear the costs while still allowing you to benefit from these cutting-edge technologies.
Successful businesses are increasingly turning to segmentation, automation, and personalization for growth.
More Advanced Analytics
What do you really know about how a television commercial performed? If you conduct some testing, you will be able to determine the best times for the ad to air and the best frequency.
You could organize a focus group to dig deeper into the data.
However, you generally only know its reach based on the agency and whether it
increased buzz, sales, or met a similar marketing goal.
Now, consider the significance of digital marketing in comparison.
With digital marketing, you can learn the following information about your ads and users:
- Whether or not they saw it. You don’t even know what to expect from TV commercials. They could have been in the kitchen or turned off the television.
- If they interacted with it
- If they liked it
- If they lingered on it
- If they shared it with a friend
- If it prompted another action
- If it resulted in a sale later on, it was a win-win situation (this is important when deciding how to best spend money)
You also learn much more about the people interacting with that ad:
- Who’s most interested in your ads
- What are they like
- What makes them more likely to take an action
- Who is easiest to convert
- Who spends more
- What do they do online
- What terms do they use to find you online
- Which websites do they visit that lead them to yours
All of this is relatively simple to track using free analytics software such as Google Analytics. You can also use paid tools to gain even more insight.
Apply what you’ve learned to cut costs in areas where you’re not seeing a return on investment.
Increase your spending and efforts in areas where you get the best results.
Continue to optimize your campaigns by streamlining them.
You may still choose to spend some money on traditional marketing. Many businesses like to have a mix of marketing methods. This is also important because SEO requires a high budget for long term success. In addition to this, even if you are an SEO pro, there are some services you may want to outsource such as link prospecting.
The importance of digital marketing is how much you learn about your customers that translates into other marketing strategies. Instead of approaching each one separately, a firm can use this information to optimize the customer buying experience.
There are so many ways to learn about who your customers are, and much of it starts with web analytics. Digital marketing is a fun field, but often it can be hard to figure out how all the pieces fit together. The importance of digital marketing lies in how much you learn about your customers, which carries over to other forms of marketing.
Easy to Scale & Adapt
Barkit, which started as a small pet-sitting service in Brisbane, now serves tens of thousands of clients across the country. As with any marketing strategy, there’s an initial investment required to get traffic flowing. In this case, it was originally through Facebook and Instagram ads (which are still used today), earning about 20 new clients each week.
All digital marketing techniques can be scaled and adapted easily to suit various budgets, expectations, timeframes, or even just the changing needs of your business.
All digital marketing techniques can be scaled and adapted easily to suit various budgets, expectations, timeframes, or even just the changing needs of your business.
With digital marketing, it’s easy to keep your funnel full of potential new customers. When you create a landing page through a landing page tool such as Unbounce or LeadPages, it’s easily shareable via Twitter, Facebook and other social media channels.
You can set a daily budget for social media campaigns, display ads, and search ads, for example.
You already know how much that campaign will cost you.
You’re starting to see amazing results now. To keep an ad running, you do not need to go in and renegotiate an ad spot.
Your advertisement will run indefinitely. As you continue to convert that traffic, your daily spend and revenue will increase.
It’s just as simple to scale back if you received a large order from a customer and need to avoid becoming backlogged.
If something in your marketing isn’t working, you don’t have to wait for the ad contract to expire. You are not required to start from scratch.
You have the authority. Simply make that minor change and re-launch the ad.
The significance of digital marketing stems from the fact that you can obtain immediate results.
Analyze data and make changes quickly to reduce ad waste and revenue loss.
This brings us to the question of how affordable digital marketing is for a small business.
Best ROI
Email marketing has the highest return on investment of any marketing method…period. It has the potential for a 3800 % return.
That equates to $38 in revenue for every $1 spent. Approximately 20% of businesses see a return on investment of $70 for every $1 spent.
Email marketing is a conversion machine. However, you also need to build your email list with quality subscribers. Then deliver highly relevant content to a subscriber’s inbox. A combination of social media marketing and content marketing is most often used to accomplish this.
Email marketing is a conversion machine. Your email list needs to be built with quality subscribers.
However, these marketing methods have their own impressive ROI.
Content marketing generates three times the number of leads for about 62 percent less than traditional marketing.
Of course, when we say “lead,” we don’t just mean website traffic.
Social media’s ROI is not always direct. You do not make sales on social media directly, but you do make sales indirectly by improving public relations, Search Engine Optimization (SEO), and brand awareness.
So it’s clear that social media is extremely valuable to you from a business perspective with its ability to generate inbound traffic, increase brand awareness and influence leads.
Social media is not just about building relationships. It’s about maximizing the results you get from that relationship. Here’s a short list of social media activities to help you do just that and drive ROI back into your business.
IBM did research on 20,000 consumers in the US and found that leads generated from social media are 7 times more likely to buy.
Imagine your social media strategy as a funnel that you’re trying to get people through so they can become customers.
IBM’s research also showed that “among B2B businesses, the average return on investment for social media marketing was $7.46 for every dollar spent.” When compared to some other channels, here’s how the others measured up:
If you’re like most business owners, your time is limited—especially if you run a small business. Growth depends on being able to execute on as many fronts as possible and maximize revenue from every lead.
It’s no secret that today’s most successful businesses are paying more attention to social media than ever before. But not every business has the money to invest in costly traditional advertising campaigns. So they turn to social media because they know it is a powerful tool for building a brand, driving traffic, and gaining new customers.
Inbound marketing is the future, and inbound leads are the key to your business success. They’re more qualified, provide a better ROI and are less expensive than outbound leads. And if you can find a way to generate these leads for less, then you do so and increase your business ROI.
If you’re a business owner trying to decide whether you should invest in digital marketing, then you’re probably wondering if it will provide you with a return on your investment or not.
Every dollar you spend matters. You need to know it’s going to provide you an ROI.
That’s the importance of digital marketing to small businesses.
Aligns with How People Today Shop
Online reviews are important to 88% of people when making a purchasing decision.
23% of people visit your business after reading a good review.
The average American spends more than 24 hours per week on the internet. Ten hours a day is the norm for millennials and Generation Z.
This includes time spent on the Internet at work and school.
47 percent of millennials and Generation X do not watch traditional television. By the end of last year, 22 million people had canceled their cable service.
Magazine and newspaper sales continue to fall at a 16 percent annual rate.
On the other hand, over 1 trillion online searches are conducted each year. Google has the lion’s share, accounting for 3.5 billion of these queries.
Every day, 8 billion videos are watched on Facebook, the vast majority of which are from businesses.
Many companies have been fighting their search engine ranking and staying in the top ten results for the past years. But there’s a change in today’s consumers behavior when they shop online, and it requires a shift on how SEO is done by marketers. Majority of them (95%) will just stop looking for product pages after going through the first 5 pages of SERPs. By the way, did you know that 60% of consumers who reach your product page won’t buy from you?
As a business owner, you need to be ahead of your competitors. If you don’t want to lose customers in the digital world, this should be your motto.
If you have a business, you should promote it. And the best way to do that is to optimize your website and get SEO help.
To ensure that your whole website becomes search engine optimized, some experts recommend you to use selected keywords for every single page of your entire site. Well, if that’s the case then you make sure that your visitors will find your site way too annoying. Fortunately, there are some smart ways to use keywords and optimize a website effectively without bothering your visitors.
The modern sales process used to start with the potential customer calling a sales rep at a company. Today, it starts at home on a laptop or phone browser. A customer puts in a query and gets results ranked by search engines like Google.
The modern sales process starts online, and as such entrepreneurs should be building a presence on the channels their target audience spends time on. Here are a few examples of organizations that provide software to Small Businesses and how they use SEO to attract new customers.
It all starts with an email newsletter that they received in their inbox.
The more integrated your business is with the online experience of your customers, the easier it is to grow your business.
To be relevant to the vast majority of customers, you must have an online presence. The significance of digital marketing is that it provides you with that presence.
How to Be Relevant Online
To be relevant online today you need to:
- Have a user-friendly website.
- Invest in SEO so that you appear in search results from some keywords
- Have at least one active social media profile where you engage with customers
- Some paid advertising like AdWords, Instagram, or Promoted Tweets. It’s impossible to get found online without some paid media.
- Reputation management. Know what people are saying about you. Solicit more reviews.
- When asked to review, most people write a positive review. When not asked, only unhappy people tend to write reviews.
- Integrated touchpoints. All of the places that you’re online should work together.
Engage your target customers both online and in your physical store, if you have one.
How People Prefer that Businesses Reach Them
People are fed up with traditional advertising. They realized they had a choice. An ad blocker is used by 20% of 16 to 34-year-olds online.
People generally avoid websites that display annoying invites and advertisements when they first arrive on the page.
They prefer to consume media that does not require them to sit through commercials.
It appears to be cliche. People, however, want to be respected. They want someone to give them information that will allow them to make informed decisions.
They want to do business with companies that share their values. They want you to be a part of their discussions.
The significance of digital marketing is that it enables you to market to people in ways that demonstrate you respect and value them as human beings.
Integrates Marketing with Mobile Technology
Researchers at IBM have found that mobile transactions have increased by 35% in one year alone.
It’s no longer just about the buying and selling that happens over mobile. Consumers are increasingly interacting with businesses using their mobile phones.
Imagine someone viewing your business through their camera phone app, like the one inside Facebook, Twitter, Google Plus or Pinterest. That view would include not only a photo but also potentially information on a storefront including hours of operation, menu items and features including happy hour or special events.
Evidence shows that people are using their mobile phones to search for products and services before they even enter the store. By the time your new customer’s in your store, they may already be familiarized with you and your brand. You don’t need to start from scratch.
It’s no secret that the mobile consumer is changing the way we do business in almost every industry. And with an emerging range of smartphone and tablet applications, those consumers can leave a digital footprint behind them … everywhere they go.
Integrate the mobile and physical experiences. The more you do, the better your company will be able to capitalize on these opportunities.
As they walk down the aisle, send an alert to let them know something they’re interested in is on sale.
Make use of physical store behavior as recorded by their phone (with permission, of course).
Send more relevant offers with it. Invite someone to come to the store if their geolocation indicates that they are nearby.
Digital Marketing Equals the Competition
The disparity in the financial backing of various business organizations has a significant impact on marketing schemes and techniques.
Large organizations gain an immediate strategic advantage and capture a sizable share of the market.
The main reason for the importance of digital marketing is that it leveled the playing field.
Digital marketing is regarded as one of the powerful forms of marketing in promoting a business online. Digital marketing provides you the ability to hold the top-ranking spots in search engine results pages for your niche or product. That can be done with content, a good website/blog, and social media. All the while allowing you to target for specific regions or countries.
Digital marketing makes it easier for small brands to stay competitive online by lowering costs and increasing the scale of brand visibility.
Small brands, therefore, need to put more effort and money in digital marketing than their bigger brands. The latter already have large marketing budgets and only need to do a better job with basic digital marketing tactics, like blogging and social media marketing.
You’re wasting money and time through duplication
It seems a source of never-ending frustration to all of us within the online marketing industry. The amount of time and money wasted by duplicating efforts, especially when it comes to performing what are often routine tasks. The fact that someone else is likely to duplicate your work (or vice versa) means that any efficiency you gain through using a tool will be for nothing.
Wasting money and time through duplication – That’s the best way to describe the experience of working at a company without a marketing strategy. It’s almost like running your business with one hand tied behind your back. Your employees are less productive. You don’t know what content to share on social media. And you feel like you never have enough time for everything you need to do.
Quality Leads Through SEO and Local SEO
One of the most important aspects of digital marketing is SEO. It can be used for a wide range of purposes.
SEO is often confused with search engine optimization. Search engine optimization is the process for improving a website’s ranking in search engines. SEO is one of the most important aspects of digital marketing. It has many advantages to grow the business.
Your product or service offering are the base of your marketing efforts, from both a local and an organic point of view. The closer you can get to the keywords your ideal customer is using, the easier it will be to attract more of those customers.
The best leads are always organic, and Quality Leads Through SEO and Local is the process of establishing that organic flow leads to quality leads first, then sales.
As local SEO has been gaining a lot of traction and popularity over the past few years, many internet marketers and niche website owners have realized how important a good local SEO strategy is to their overall online marketing.
SEO supplies traffic that can easily turn into sales by using high ranking organic keywords in your site content. Writing local SEO content is not as difficult as it seems. It’s worth the effort, though it does require you to consistently write well-researched articles about things that your customers clearly care about.
Local SEO refers to optimizing your website’s visibility when consumers search for products or services using specific location-based keywords. It is an extension of Search Engine Optimization (SEO) which aims to increase a site’s visibility in result pages returned by a search engine.
If you own a business and would like to boost your web presence, avoid losses in sales due to foot-traffic, or mitigate the need for costly expansion, then you should consider implementing a strategy that focuses on Local SEO.
SEO allows brands to provide customers with customer-centered content at each stage of the conversion funnel, resulting in a lower churn rate.
Digital Marketing Establishes the Reputation of the Brand
Digital marketing has the potential to change the way you connect with and engage your customers.
Having a better way to communicate fosters trust, which leads to an increase in the brand’s goodwill.
Delivering on your promises will assist you in developing stronger relationships with your target audiences.
This will help your brand’s reputation because happy customers are more likely to tell others about their company, product, or service experience.
The value of digital marketing in building your brand’s reputation is enormous, and it will lead to more business opportunities for your company.
You’re not optimizing
Once your digital marketing strategy enables you to get the basics right, then you can progress to the continuous improvement of the key aspects like search marketing, site user experience, email, and social media marketing.
Today, every company with a website will be gathering data analytics but few senior managers ensure that their teams have the time to review and act on them.
Feedback and suggestions from your teams are an important part of continuous improvement. If not harnessed these can become lost opportunities to improve key aspects of your digital marketing strategy. Make sure you invest time in finding out what the real issues are for your people, not just what they say here, there and everywhere.
Once your digital marketing strategy enables you to get the basics right, then you can progress to the continuous improvement of the key aspects like search marketing, site user experience, email, and social media marketing.
Digital Marketing is Measurable
The art of measuring and analyzing marketing tactics is one of the most important features of digital marketing. It is important to know if your marketing tactics are working well so that you can adjust them or optimize them.
Marketing can be an art and it can also be a science. You could try to do it based on “your gut” or your experience but it may not always work. To optimize your marketing campaigns, you need to know what’s working and what is not. If you do not know how they are performing, you are missing the whole point of digital marketing. That’s why it is very important for you to measure your marketing tactics.
Digital Marketing is the activity relating to techniques used on online platforms such as blogs, social networks and websites to promote a product or service.
Measuring the effectiveness of a traditional marketing campaign is challenging. Unlike digital marketing, there are few ways to measure traditional methods with certain statistical certainty.
Just because digital marketing can be measured, it doesn’t mean that it’s easy to do. It requires a reflection of your unique business goals, the metrics you want to achieve and the measurement of success that matters most to you. For instance, maybe you already have a website but are not tracking your metrics.
The growth of digital marketing can be attributed to several factors, but one of them is the ability to measure results.
Buyer’s Journey Starts on the Internet
For a long time, the internet has been a primary source of information. Google is the first source of information for any question that a consumer has.Every customer looking to buy a product begins their search online in order to solve their problems.
Before customers even know what product or service they want, they use search engines to find answers to their questions and learn more about their problems.
Currently, 67 percent of the buyer’s journey is completed digitally.
Before contacting a brand, consumers prefer to conduct multiple channels of research.
These platforms include the company’s electronic social media profiles, email, and online advertisements.
Another reason why digital marketing is important is that it allows small businesses to connect with prospective customers and educate them during the early stages of the buyer’s journey.
You can maximize your online exposure and attract customers when it matters most by creating meaningful and engaging search-engine-optimized content.
The Importance of Digital Marketing for Your Business
More and more businesses are jumping on the digital marketing bandwagon each year. This is great news because those that don’t will soon fall behind. But it also means that a lot of different strategies get advertised as the solutions to your problems. These can range from content marketing to geo-targeted advertisements.
There’s a good chance you want more online visibility and traffic. Maybe you want more leads for your business. But, if you’re like most marketers, what you really want is results: ROI that increases customer loyalty and drives new sales.
It’s clear. To compete in the modern economy, businesses need digital marketing. Consumers shop online because that’s where they are.
It’s where they want to be reached. The modern buying process begins online.
You understand the importance of digital marketing. But this complicates implementing strategies that will give you the ROI you seek.
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So, the good news is that there are compelling reasons for developing a digital strategy and modernizing your marketing that you can use to persuade your colleagues and clients.
Membership to this leading digital marketing community is a no-brainer. If you’re a marketer, small business owner or agency looking to make the most of your marketing strategy then check out our range of memberships designed for any size organisation.
Implement the RACE Framework into your marketing strategy today and watch your results skyrocket. Our tried-and-true marketing structure has been shown to increase growth for businesses that invest in digital marketing to achieve their objectives. If you have any questions about membership or simply want to learn more about what’s available, why not schedule a consultation?
Conclusion
Today, every business needs digital tools to market and sell their products and services.
Due to the large number of consumers online, digital marketing is essential to bridging the gap between the firm and consumers.
The best time to communicate with your potential customers is when they are most likely to be looking for products like yours.